Yes, these are my very own Etsy statistics. Why am I showing them to you, you ask? Simple: To show you the power that Pinterest has to drive your small business & show you how to use it to your advantage!
As you can see, Pinterest is ranked 3rd in my traffic sources! That is ahead of Google, Facebook, & every other source! Clearly you can see Pinterest is a platform you NEED for your business!
Here I'm going to highlight 4 tips for making your pins go viral and being successful on Pinterest.
Join group boards. Why? A.) Because your products will be seen by a much larger audience. B.) You can pin daily without worry of spamming people. Group boards expect you to pin everyday or a couple times a week. Just don't pin repetitively with the same items over & over. Keep it fresh. C.) Because you are pinning in a community that supports you. People on these group boards are in for the same reason as you. Therefore, most of us want to help each other & re-pin each others items. Join my Small Business group boards here: I OWN A SMALL BUSINESS & ADVERTISE YOUR SMALL BUSINESS HERE . Make sure to follow the instructions at the top of each board. Most group boards will require instructions on how to be invited.
Hashtag your pins. Don't go overboard, though. I suggest 2-4 tags. 1-3 on words that pertain to your business/niche & hashtag your business name. I do this so I can find all of my pins easily. All I have to do is put #LivAndCo in the Pinterest search bar & boom! There I am! All of my pins.
Try to stay at or under 200 characters with your pins. Anymore & research shows that people aren't as likely to re-pin. Too many words overwhelm people & they tend to get lost in them. Keep it simple.
Pin at the right time of day. I bet you didn't see that one coming! You're probably asking yourself, "How will I know what times of day to pin?" First you can pin 2-4 pins at the same time, once per day, for 7 days a week. See which pins take off. You can hashtag them with different names in order to find which ones you've pinned for each day for tracking!
Second, much research has been performed to gauge when Pinterest is most used. Think about your target audience. Who are they? Men? Women? What age group are they? Are they in school? Do they work? Do they have kids? Ask yourself all of these questions & then ask-what time would this person be on Pinterest? For me, my target audience is working women & Mothers of age to purchase my baby bodysuits, kids t shirts, women's apparel, & accessories. So I ask myself, "When would that person be online? How can I put myself in front of that person?"
First, she is probably up sometime between 5-7 a.m. sipping a cup of coffee before work, scrolling her phone. She probably has a lunch break from whatever type of occupation so she is probably hanging out & scrolling her phone while eating between 11:30 & 1:00 p.m. She probably works until 4 or 5. She might go to the gym afterwards, pick the kids up from daycare, or run errands. She'll come home and most likely cook/prepare a dinner of sorts, & hang out with her kiddo(s) until bedtime which will most likely be between 8-9 p.m. She'll have herself in bed between 8:30-10 p.m. so she's probably going to scroll her phone one more time to see if there's anything fun going on.
If your target audience is a college student, for instance, putting yourself in front of them on Pinterest during the day is probably not a good idea. They are probably in class or sleeping. They are most likely going to be your late night/early morning pinners. Find your target audience & pin accordingly.
Lastly, the most popular days to pin to Pinterest (according to research studies) are Mondays & Thursdays. You're welcome ;)
How has Pinterest served your business? Tell us in the comments below!
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Proud Mom of 3 beautiful children. Creator, designer, & owner of Liv & Co.
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