I hear it all the time, "Facebook likes on boosted posts are fake. They are ghost accounts that Facebook has in place just to suck your money out of you."
This is FALSE.
You can go to my page HERE and look at the comments in my photo threads. They are completely legit. I respond to people, they respond back. They message me to order or go to my website. There's nothing fake about it. You'll hear that from people that don't know what they're doing. You have to really know your target market and not be afraid to narrow it down & exclude the groups that aren't most likely to buy from you and yes, you have to run them with frequency. You've got to boost the post as it's "taking off", so to speak. You have to spend money to make money.
You also have to gear those ads to your target audience. See "How To Define Your Target Audience" HERE. Most people select to gear their ads towards the people that like their page only. Why do that when you can land your ad in front of people that you know WANT to see it? Facebook Ads are part of an algorithm, like a song, if you will. While it's playing everyone is dancing. When it stops, people stop dancing, but if you play another song directly afterwards, they'll keep dancing. You keep the rhythm going. You have to keep the rhythm going on your page. You cannot expect to boost 1 post and see a drastic change.
I like to test my waters with which ads will work the best. When I see a post taking off I like to boost it for $5 for 3 days to see how it goes. If it takes off, I edit the boost for longer and for more money. If it doesn't go as well as I like, I move on to the next.
You can run ads on any budget. To be in business, you must have an advertising budget for yourself. Spending more doesn't mean you're going to get more. You don't just boost any post. You boost the ones that seem to be getting more traffic than others (Facebook will kindly let you know which ones are doing better than others. See photo below.), then you run a boost from there. On top of having consistent, awesome sales, my business page also went from 5k likes to 9k in a week and a half from 1 single picture. People see that picture, then go like you're page, etc. It starts a chain reaction. Soon after that, you'll notice likes on older posts as newcomers come to your feed to see what you're all about.
Well, that's all I've got for today! Check out our other small business posts HERE for tips to running your small business effectively.
How do you boost your posts? What works best for you? Tell us in the comments below!
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