Socialism had hit Etsy. Etsy wanted to give every seller a piece of the pie, regardless of effort, rather than keeping those shops that had put their dues in, where they rightfully deserved to be. People who spent 12-16 hours a day on their shop, studying SEO until their eyes bled, bringing new products to the platform everyday, and social media-ing the hell out of their shops had been stopped dead in their tracks.
Instead of being a person to Etsy, like it used to be before they became a publicly traded company, you are now just a hiccup in their algorithm. So, then the question becomes, "How do I fix this and work with the algorithm now that it is working against me?" Have no fear, I have implemented the following strategies and tested these theories to prove their accuracy and they work.
I would think that shop updates would be photo's of you making your product or new releases you are working on that you haven't listed yet that you want to give people a sneak peak at, but you have to tag a photo from your shop, which leaves you limited on what type of updates you can actually post. Either way- use them.
This may seem like a no - brainer, but to some, it is totally a thing. They ship their item's out way past their ship by date or wait right up to the ship by date to ship their orders. Not only does this hurt your ranking in a major way, Etsy can, and most likely, eventually will, put your shop on suspend should you become a repeat offender of shipping your orders out on or past your stated turnaround time. See, now you are just part of an algorithm, so it doesn't matter if you're a busy shop or not. If your orders ship late and the algorithm picks up on it, you're getting bumped down in relevancy. Even though I have a 1 -2 week turnaround on my personalized birthday outfit sets, I start noticing my shop dip after orders for them were open past a week. Sad to say, since my items are handmade, and it should be understood that they'll take time, the absolute fastest you can get your orders out, the better. It's like Etsy is trying to compete with Amazon and eBay now, except their uniqueness came from the fact that the site is supposed to be all handmade.
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