 Ladies, I was never one for fake eyelashes... I could never get them on. I always made a mess with the glue, then ended up trashing them. Literally, my lashes would be glued stuck to my fingers, I could never line them up just right on the first try, so I'd have to strip them off and go through the process again, and honestly, it was time consuming, exhausting and I found the entire process to be not worth it. I LOVE make-up. In fact, if you talked to the group of gals I ran around with in high school, I'll bet some of them would tell you that they thought I was going to be a beautician of sorts when I grew up, but alas, here I am. Close enough, eh?  Truth be told, as much as I love make-up, I have never been one to use fake lashes, brows, etc. I started looking into them to make my eyes stand out more in my product pictures for my business, Blue November (shameless plug). I've heard horror stories from losing lashes from lash extensions to friends losing their eyebrows to threading and microblading and was looking for a temporary (and cheap) fix to risking any of that and stumbled upon these magnetic lashes. You're probably thinking, "Magnetic? That sounds heavy." Nope! I can't even tell I have them on. They come with a tool for easy on and off, but honestly, I just use my tweezers. If you want to try them out, here's where I got them! If you don't like them as long as I have mine, don't worry, you can trim them! What do you guys think? Do you love these? Tell me in the comments below if you want me to work on doing an application tutorial! Love what you see in this blog post? Subscribe to our emails to make sure you never miss a post HERE If you need assistance opening your Etsy shop, designing an amazing logo, sale graphics, and much more, find Liv & Co. Consulting on Facebook HERE. Full disclosure: We blog about an array of topics from recipes and our favorite products to small business advice and tutorials. We may receive a small commission from links in our posts to keep this blog running, however, we do not represent any companies or products that we do not absolutely love and stand by 110% because that's not how we roll. The opinions expressed are our own. Our blog is for informational purposes only and any information found on this site is not substitute for professional advice. Visit Liv & Co. to shop our baby and toddler apparel and accessories and Blue November for our adult collection of apparel and accessories. Follow on social media: Blue November Facebook Liv & Co. Facebook Blue November Instagram Liv & Co. Instagram Liv & Co. Pinterest Liv & Co. Twitter Subscribe to our YouTube Channel HERE.
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"Why aren't my abandoned cart emails converting to sales?" So, this question popped up a few days ago in a small business boss group I'm in and I felt compelled to write about it.
Let's first address WHY people are adding products to their cart.
I know for myself, I like to "window shop". I like to go to websites, look at all the pretty things, add them to my cart {you know, just in case... for later} and I jump ship, because A.) I don't currently have the funds to purchase, B.) Don't NEED what I'm shopping for at the moment, or C.) I'm going to wait for a sale or discount (which is why having an email list is so important, so people can subscribe to your sales, etc. Read more about that HERE). You see, someone like me greatly appreciates those abandoned cart emails, so don't feel discouraged. I love when I get a little reminder that pops up because, if we're being honest, I window shop A LOT -- on several different sites. Aside from leaving 1,000 tabs open on my phone or computer, those emails are the only thing connecting me back to what I wanted to purchase {at a later date}. It's not so important to look at the number of sales missed that are tracked by abandoned cart emails, because people WILL come back when they are ready to make that purchase and it might not be by clicking the abandoned cart email, but that email may have reminded them, if that makes sense. 
How exactly do we get a higher conversion rate on abandoned carts?
The secret is simple. You raise the prices on your product and offer a more enticing incentive to come back, like a higher percentage discount or dollar amount off per sale. "But I can't raise my prices, I will out price my product and no one will buy." WRONG. This is the biggest misconception among small business owners. They are always so afraid to take this leap, but want to know where the sweet spot is. Well, this is it. This is the sweet spot. This is the difference between a business owner and a crafter. All too often I see small business owners with the crafter mentality. We all know what that is... They slash their prices in an attempt to undercut the competition, but end up underpricing themselves so badly they end up out of business in 5 years or less because they didn't understand how to "business".... or how to "math", for that matter. If you are making money with your craft, you are a business, therefore, a business owner, and you have to start thinking like one. If you are a handmade small business, you have even more of a reason to have higher prices being that you don't just buy and resell -- you actually make your own products. You have a lot more time invested than typical retailers. Not only is raising your prices going to raise your abandoned cart conversion rate, but it's going to increase your sales overall because now you have the flexibility to offer sales more frequently. What do buyers like? Buyers like a deal, even if they just think they are getting a deal, and we are all guilty of it. "I don't like playing mind games with my customers." Umm, OK. You do you, Rhonda, but this IS what works. It isn't a mind game, it is strategy based on extensive research and human habits. Your buyer wants what you're selling, but they want to think they received a deal, so you give it to them. Imagine going into your favorite brick and mortar store. I don't know if you do this, but I definitely do. I find something I love, check the price tag, walk around with it in my cart, then go put it back at the very end because my kids need the things more than I do, BUT -- if that product is on sale -- you've got me, and the higher the sale, the more likely I'm going to buy, because "What if these mauve sequin PINK Victoria's Secret joggers aren't here tomorrow in my size?" or "What if this sale ends tomorrow?". The sense of urgency has been created. Your virtual abandoned cart is no different. In addition to raising your prices, sweet spot #2 is: Create a sense of urgency. Your abandoned cart email should contain 2 things: an enticing discount {25% or higher} and a sense of urgency, like, "Complete your purchase now and use code 'XYZ' for a limited time, while supplies last!" OR make an expiration for your code. Make sense? A rule of thumb for retailers is to price products 4x or higher than the original price they purchased wholesale for. They bank off the few that pay full price during their initial release, have a 25% off sale a few weeks later, where they will still make a great profit, then at the end of season, they'll hold a 50% off sale, where they will still make double the money that they spent, so why in the world should your small business not be doing the same?
Did this blog post help you? Did you raise your prices and offer higher discounts to more effectively convert sales? I want to hear about what works for you in the comments below!
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If you need assistance opening your Etsy shop, designing an amazing logo, sale graphics, tips on running a small business and much more, find Liv & Co. Consulting on Facebook HERE. Full disclosure: We blog about an array of topics from recipes and our favorite products to small business advice and tutorials. We may receive a small commission from links in our posts to keep this blog running, however, we do not represent any companies or products that we do not absolutely love and stand by 110% because that's not how we roll. The opinions expressed are our own. Our blog is for informational purposes only and any information found on this site is not substitute for professional advice. Visit Liv & Co. to shop our baby, toddler and mama apparel and accessories and The Matriarchy Matters for our collection of apparel and accessories that celebrates women. Follow on social media: Liv & Co. Facebook Liv & Co. Instagram Liv & Co. Pinterest Liv & Co. Twitter The Matriarchy Matters Instagram Subscribe to our YouTube Channel HERE. 
After every storm comes a rainbow. Every mama that has suffered a miscarriage or death of a child understands this more than anyone. For this extra special time in every rainbow mama's life, I wanted to create a list of the most unique rainbow baby products, that you won't find in your typical box stores.
Samuel 1:27 Bible Verse Rainbow Wall Art
The perfect piece for every child's nursery, especially rainbow babies. 
Personalized Brown Fawn Minky Fur Rainbow Baby Blanket
This ultra cozy rainbow baby blanket is personalized and you have to head to the listing to see the full personalization because it is nothing short of stunning. There are blankets, then there are these blankets. I mean, it speaks for itself, does it not? I'm completely obsessed with these colors, as I may mention several times throughout this post. 
Gender Neutral Rainbow Baby Wood Sign
So, picture this ... Your new bundle of joy in his or her hospital crib with this sign - AND - the adorable rainbow Hello My Name Is bodysuit below for Fresh 48 pictures. Yes, please! 
Hello My Name Is Rainbow Baby Bodysuit Outfit
Every baby needs a hospital outfit and coming home outfit. I'm pretty sure I'd never want to take this darling little bodysuit off my child. This little design is available in several color options, as well as in stickers at LivAndCompanyShop on Etsy, but I love the way the colors pair with the wood sign I posted above. 
Personalized Rainbow Baby Name Blanket
You can't ever have too many blankets for your babe, trust me. Name blankets are all the trend and even extra special for your rainbow baby. 
Somewhere Over The Rainbow Scratch Off Cards
Your rainbow baby is on his or her way, how cool are these Somewhere Over The Rainbow scratch off cards to reveal the great news to friends and family?! 
Rainbow Balloon Arch
How perfect is this rainbow balloon arch for a rainbow baby sprinkle or baby shower? 
3 Piece I'm The Rainbow After The Storm Outfit Set
Everything about this set gives me all the heart eyes, but especially those pants and that hat! 
Muted Rainbow Baby Shower Invites
I love the gender neutral colors in these rainbow baby invitations. 
Rainbow Nursery Pillow
Obsessed with the soothing colors of this rainbow pillow! 
Rainbow Baby Baby Book
Mark every milestone with this sweet rainbow baby book! 
Rainbow Milestone Cards
Marking each milestone is so important when they are tiny because there are SO many. How perfect are these rainbow milestone cards?! 
Rainbow Beauty Leotard
A little girl can never have too many outfits and your little rainbow beauty definitely needs this adorable flutter sleeve leotard! 
Rainbow Boppy Pillow Cover
Boppy pillows are a staple in the world of newborns and this boppy pillow cover is perfect for your rainbow baby! 
Rainbow Tie Back Crown
You'll more than likely have professional photos done for your rainbow baby and I just felt like this rainbow heart tie back crown was the sweetest. It would actually go really well with the wrap I posted (very top of this list). 
Personalized Rainbow Baby Car Seat Canopy Cover
You'll need a car seat cover. I included 2 of my favorite styles. The first is this multi use canopy cover that can also be used as a high chair cover or nursing cover. It is personalized and the colors can even be customized! 
Winter Rainbow Car Seat Cover
I love this car seat cover style because it seems more permanent. I like the multi use of the one above, but this one seems like it's a better option for cooler climates and has easy in and out via the zipper closure on the font. 
Gender Neutral Rainbow Bedding
You're going to need bedding for that beautiful little miracle of yours! Allow me to suggest this gorgeous rainbow set! 
Rainbow Baby Word Scramble
Baby showers have gotten so much more fun than when I was pregnant. I don't recall ever playing games at mine. I thought this rainbow baby word scramble was a great addition to this list to play at any rainbow themed baby shower. What makes this word scramble even better is that it's an instant digital download... just in case you're a procrastinator... like me... 
Mama Rainbow Floral Crown
Let's not forget a beautiful rainbow crown for a beautiful rainbow mama! 
Personalized Pot Of Gold Rainbow Baby Blanket
Send all my funds to this shop! I need ALLLLL the blankets! 
... the back of the blanket above.
Love what you see in this blog post? Subscribe to our emails to make sure you never miss a post HERE
If you need assistance opening your Etsy shop, designing an amazing logo, sale graphics, and much more, find Liv & Co. Consulting on Facebook HERE. Full disclosure: We blog about an array of topics from recipes and our favorite products to small business advice and tutorials. We may receive a small commission from links in our posts to keep this blog running, however, we do not represent any companies or products that we do not absolutely love and stand by 110% because that's not how we roll. The opinions expressed are our own. Our blog is for informational purposes only and any information found on this site is not substitute for professional advice. Visit Liv & Co. to shop our baby and toddler apparel and accessories and Blue November for our adult collection of apparel and accessories. Follow on social media: Blue November Facebook Liv & Co. Facebook Blue November Instagram Liv & Co. Instagram Liv & Co. Pinterest Liv & Co. Twitter Subscribe to our YouTube Channel HERE. |
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AuthorProud Mom of 3 beautiful children. Creator, designer, & owner of Liv & Co. 
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