I've been running almost every single day (including during pregnancy) since I was 20 years old.
I'm 34 now, and let's be real, sometimes the same routines day in and day out get real old (I used to run 3-5 miles a day... everyday...), so I'm compiling my list of treadmill exercises I use to challenge myself and mix things up and I'm bringing them to you just in case your runs start to get boring or you get the urge to want to save your knees, as all of my routines are done on hills/inclines.
I have labeled them all beginner/intermediate/expert for your convenience.
Disclaimer: I am not a doctor by any means. Consult your physician if you're unsure of any routines or have any health conditions. I do, however, come from a strong background in health, fitness, & nutrition and this is simply my advice.
I've heard it time and time again since Etsy went public, shops that were once super busy had suddenly hit the skids with no hope of revival in site. They've done everything they did in the beginning to ramp up business again and nothing was working. I know because I was one of them. A 6 figure a year shop, suddenly halted.
Socialism had hit Etsy. Etsy wanted to give every seller a piece of the pie, regardless of effort, rather than keeping those shops that had put their dues in, where they rightfully deserved to be. People who spent 12-16 hours a day on their shop, studying SEO until their eyes bled, bringing new products to the platform everyday, and social media-ing the hell out of their shops had been stopped dead in their tracks.
Instead of being a person to Etsy, like it used to be before they became a publicly traded company, you are now just a hiccup in their algorithm. So, then the question becomes, "How do I fix this and work with the algorithm now that it is working against me?" Have no fear, I have implemented the following strategies and tested these theories to prove their accuracy and they work.
#1. Use shop updates. I have no idea what the relevancy is to shop updates. Honestly, I find them quite silly, but the more I update, the more sales come flooding in. Then, I share them to my business Twitter, Tumblr, Facebook, Pinterest, and Instagram accounts tag @Etsy and #Etsy in each post.
I would think that shop updates would be photo's of you making your product or new releases you are working on that you haven't listed yet that you want to give people a sneak peak at, but you have to tag a photo from your shop, which leaves you limited on what type of updates you can actually post. Either way- use them.
#2. Get your orders out before their ship by date.
This may seem like a no - brainer, but to some, it is totally a thing. They ship their item's out way past their ship by date or wait right up to the ship by date to ship their orders. Not only does this hurt your ranking in a major way, Etsy can, and most likely, eventually will, put your shop on suspend should you become a repeat offender of shipping your orders out on or past your stated turnaround time. See, now you are just part of an algorithm, so it doesn't matter if you're a busy shop or not. If your orders ship late and the algorithm picks up on it, you're getting bumped down in relevancy. Even though I have a 1 -2 week turnaround on my personalized birthday outfit sets, I start noticing my shop dip after orders for them were open past a week. Sad to say, since my items are handmade, and it should be understood that they'll take time, the absolute fastest you can get your orders out, the better. It's like Etsy is trying to compete with Amazon and eBay now, except their uniqueness came from the fact that the site is supposed to be all handmade.
#3. Respond to your messages within 24 hours, 48 hours - max. I have tested this theory on purpose and by accident. I do not work weekends - I have business hours, just as every other reputable business does. I also have a family, therefore, I do not respond to messages on the weekends and that hasn't proven to be an issue with ranking. During the week, I make sure to respond to messages in 1-2 business days. Being that I like to have a focus on manufacturing my products and getting them out quickly, I tend to put the messages that ask questions that are already answered in my FAQ and my listing descriptions, on the back burner. However, if I let them go too long, I notice a dip in sales. 48 hours seems to be the magic number.
#4. Make sure you do not have any listings in your shop that violate copyright or trademark laws. Not just a scare tactic, it's actually true. If you're a shop that is flagged for infringement, you're going to take a hit in ranking. If you get flagged too many times, you'll eventually get shut down. Don't ever make the assumption that you're too small to be found out, either. There are all kinds of trademarks that people wouldn't expect, and with the Silhouette Cameo and Cricut SVG. files on the rise, people have been selling copied designs for some time now and the original owner's are really starting to crack down. Research your designs and products to make sure there isn't anything else out there like it and any sayings you use, run them through the TESS trademark database HERE. And for the love, if you are still using the term "onesies" or selling knockoff Disney products - just STOP. Because of the power of the Internet and Facebook groups, you should probably know by now that those are 2 of the biggest infringements reported on Etsy and if you take your business seriously, you don't need to be selling other's intellectual property anyway.
#6. Renew your listings. Anything and everything to stay relevant works and that includes renewing your listings. I have almost 300 items in my shop. Obviously, some of them are going to get lost in the pool of baby bodysuits and tee shirts and this should be considered in every product category. Just because you list an item once, doesn't mean it is going to take off, and the longer it sits there stagnant, the more it loses it's position in rank. Renewing the item brings life to it again, in a way. It puts it back in front of more viewers that have yet to see it. If an item sits from the time you list it for 4 months until it expires without being sold one time in between, how do you think anyone else has seen it if you aren't renewing it or advertising it? If you are one of those people that say you shouldn't have to renew your listings or, my personal faves, that you shouldn't have to pay for advertising, A.) It's $0.20 for crying out loud. You can renew 5 listings a day for $1. I hope you have a $1 a day to invest in your business, otherwise, running a business may not be right for you and B.) It takes money to make money. You need to either renew it, revise the listing, take better pictures, or evaluate the product's likability altogether.
#7. Avoid having cases opened against your shop. I think we can all agree that we don't want any cases opened against our shops. Things happen and customers don't always come to us first with their issues, which sucks, but it happens. Stay proactive. I am human and have had cases opened against me. The longer a case stays open, the more I notice my shop dipping in relevancy, which can be quite discouraging in cases that you literally cannot do anything about. One time, I had someone open a case against me claiming her baby bodysuit arrived and that it wasn't boy colors. The listing photo was literally a purple and green design. She even included a photo of the bodysuit in her case and it was side by side with my listing photo, looking identical. She never responded to the case and it took some time for it to close. In the event that a case should be opened against your shop, resolve it quickly and professionally.
There are my 7 tips to revive your existing Etsy shop or jump start your new one. Did this post help you? Let me know what you think or any tips you've implemented since the new algorithm in the comments below! If you haven't yet opened an Etsy shop yet and you'd like to try it out for free, use my link HERE to get us both 40 free listings.
If you need help with your small business, head over to my Small Business Blog Posts where I help you with The Power of Pinterest, how to come up with a name for your business that will withstand time and trends, how to be successful with Facebook Ads, and so much more. I also offer paid services for small business owners HERE.
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Mother's Day is right around the corner. This year it's on May 14! Have you gotten your baby's Mother's Day outfit yet? There is still time! Shop our designs here: http://www.livandco.com/store/c38/Mother%27s_Day_Baby_Bodysuits_and_Children%27s_Shirts.html
We also wanted to share some of our favorite Mother's Day activities! These are some super fun + simple ways to enjoy the holiday together.
Paper Plate Craft: http://nontoygifts.com/paper-plate-mothers-day-craft-kids/
Handprint Bouquet: http://alittlepinchofperfect.com/handprint-and-footprint-flowers-and-vase-craft-for-mothers-day
Tissue Paper Flower Pot: http://fromabcstoacts.com/tissue-paper-flower-pot
Heart Bouquet Card: http://www.makeandtakes.com/bouquet-hearts-card-valentines-day
Handprint Keychain: http://greyhouseharbor.com/diy-handprint-keychain/
Flower Pot with Sticks: https://typicallysimple.com/craft-stick-flower-pots/
I am totally ALL FOR traditions! I truly think traditions make childhood a bit sweeter. It gives kids (and adults) things to look forward to year after year. I still remember traditions my parents did when I was growing up. Thinking back to them gives me the sweetest memories.
With Easter coming up, I wanted to show you some adorable Easter Breakfast Ideas! What a great idea to make a cute breakfast every Easter morning. This would make for such a fun tradition!
Here are my favorites!
1. Easter Bunny Waffle by Fork and Beans
2. Easter Egg popsicle by Eats Amazing
3. Egg Fruit Pizza by Sugar Hero!
4. Easter Bunny Pancakes by The Idea Room
5. Easter Bunny Cinnamon Rolls by A Girl and a Glue Gun
6. Easter Fruit Kabobs by Mom Life Must Haves
7. Pancake Peeps by Kara's Party Ideas
8. Scrambled Egg Bunnies by Made it. Ate it. Loved it.
I can't wait to try some of these ideas next week! Hope you will try some too! Let us know in the comments below which one is your favorite!
Happy Easter from Liv & Co! Check out our Easter outfit designs: HERE.
Our "Girl" shirt is so popular! It always flies off the shelves. It's the perfect outfit for the girl in your life. Pair it with one of our big bows and leg warmers and you've got yourself the cutest outfit! Here is a closer look at the outfit on Gracie!
If you are looking for something extremely unique for a special toddler or baby girl in your life- this shirt is IT! This shirt pairs great with tutu's and skirts of all colors making it very versatile & easy to pair up with almost anything! Dress is up or dress it down.
Everything can be found on www.livandco.com!
Be sure to watch the video above to see the outfit in action + subscribe to our YouTube Channel!
Proud Mom of 3 beautiful children. Creator, designer, & owner of Liv & Co.
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