So picture this: You open your Etsy shop and everything is going great. You're power seller status. This is your full time income, then BOOM -- light's out. Etsy shuts your shop down. What is your first thought? Probably, "How am I going to keep in touch with all of my previous customers that loved my shop? You'd probably scramble to update your profile page on Etsy so people will flood to your social media or to your standalone website, but the fact of the matter is, they aren't going to come. That's too much work to hunt a shop down.
Now, that is just a worst case scenario example of why you NEED an email list, but it is a very real reality. You can be shut down at any moment on Etsy and you need to prepare yourself for that from the get-go.
There are plenty of other reasons you need an email list. An email list is a direct line between you and your customers that love your shop the most. You have to capitalize on that. It takes far more effort to gain a new customer than it does to gain repetitive sales from an existing customer.
Lucky for us, there's Aweber. Aweber is the best email marketing tool out there, in my opinion. They currently have over 100,000 small business clients worldwide and are growing. What's even better is you can integrate Aweber to your Etsy shop almost effortlessly. Aweber is SO easy to use! I run 9+ social media platforms, 2 standalone websites, 2 Etsy shops, I design and manufacture all of my own products, and on top of all that, I'm a mom and a partner. I needed something that was going to be easy to learn and easy to implement because obviously, I don't have a lot of time to burn (haha!).
Aweber isn't just for Etsy shops, it's an essential tool for all types of websites, including ecommerce and blogs. Basically, if you want to stay in touch with your following - you need an Aweber email list. What can you do with Aweber?
You'll be able to track the results of your emails and even zero in on specific email addresses and the content that makes them click so you can optimize further emails geared just towards their clicking habits to optimize conversions.
Perhaps the greatest thing of all about Aweber is that you can try it for free for 30 days. I started with the free trial myself and noticed it's worth almost instantly. You can try it for free HERE.
If you've been on the fence about opening your Etsy shop because of the listing fees, you can use my referral link HERE to receive 40 FREE listings so you're not out anything to try it.
In addition to our apparel & accessories, we also offer small business services. If you need help setting up your shop, flatlays & photography, product reviews, shop critiques, and more, you can find our services HERE.
Disclaimer: We blog about an array of topics from recipes and our favorite products to small business advice and tutorials. We may receive a small commission from links in this post, however, we do not represent any companies or products that we do not absolutely love and stand by 110% because that's not how we roll. The opinions expressed are our own. Our blog is for informational purposes only and any information found on this site is not substitute for professional advice.
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Proud Mom of 3 beautiful children. Creator, designer, & owner of Liv & Co.
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