Customers want to see your products in action and that's where Brand Fans, Brand Enthusiasts, Brand Reps, Brand Ambassadors, and Influencers come in. All levels typically require a contract of some sort; the most common being a 3 month term on a team with an option to leave, stay, or level up at the end of that term. A Brand Fan typically gets a small percentage off to promote a brand on social media. Brand Fans do not have purchase requirements. They are not required to send photos, but often do because, let's face it, if you're a Brand Fan, it's normally because you already shop with that brand, so why not take pictures, right?
A Brand Enthusiast is someone that gets a hefty discount from a brand in exchange for photos. Enthusiast photos aren't required to be professional quality, but they must be submitted whenever their discount code is used and posted to social media pages, tagging the brand.
A Brand Rep gets free product in exchange for bright, well styled, professional quality photos.
Brand Ambassadors are similar to Reps, but typically are known as the face of a company, and therefore, are not allowed to rep for other companies within that niche until their contract is up to avoid brand confusion. An Ambassador typically has a longer contract; most are 6 months to 1 year.
Influencers receive free product and payment in exchange for social media posts. They generally have a large following and high engagement
ON TO THE FUN STUFF
It's been called to my attention that many shop owners are struggling to find reputable reps. Time after time I land in a small shop or rep group with owners complaining that their "reps" have ghosted them. I've been around the rep scene for 6 years now. I can honestly say I've only been ghosted once and that person will not make this list. Thus, this post was born. I decided to compose a list of highly reputable reps that will get you professional pictures of your products with quick turnaround.
Most reps are versatile and can get you amazing photos for just about any product including, but not limited to, clothing, home decor, toys, shoes, etc. In this post I'm also going to include influencers. Influencers are paid and sent product in exchange for social media promotion, etc. Some influencers will rep for free for small shops because they love to support small businesses. If a rep listed below is also an influencer, I will note that next to their Instagram account so you are aware that you may be charged a fee to work with them.
If you are a rep or influencer and would like to be included in this list, have no fear -- simply remit $5 (to maintain your spot on this list) to Liv & Co. on PayPal HERE (because I spend a lot of time maintaining and editing this list), then email your Instagram account along with 3 shop owners that will vouch for you, by emailing me HERE. If you are an influencer, you must include your media kit with your entry email.
Note: these are all Instagram accounts.
Let's get down to business!
@yolakin (influencer - Formerly Al on Step By Step. Current host of Moms In Cars & Worst Podcast Ever podcasts. Actress/Director/Choreographer/Producer.)
Join us where content creators / photographers and small businesses collide: Brand Repping / Collabs / Affiliates / Influencers Central. Learn how to earn an income brand repping and tips and tricks for running your small business.
I periodically go through to see which accounts are no longer active and update this list accordingly. If you want to be removed from the list or you need to update any info, contact me HERE. Never miss a post or sale. Subscribe to our emails HERE
If you aren't ready to send apparel products out to Reps and Influencers yet, check out my blog post on how to make mock-ups online in under 3 minutes HERE.
If you need assistance opening your Etsy shop, designing an amazing logo, sale graphics, and much more, find Liv & Co. Consulting on Facebook HERE.
Full disclosure: We blog about an array of topics from recipes and our favorite products to small business advice and tutorials. We may receive a small commission from links in our posts to keep this blog running, however, we do not represent any companies or products that we do not absolutely love and stand by 110% because that's not how we roll. The opinions expressed are our own. Our blog is for informational purposes only and any information found on this site is not substitute for professional advice.
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