This day and age it is super important for consumers to know where and whom they are buying from. We are living in an era where people seem to want more things, but not regard the conditions or environments in which those things are made in (think Wish app).
In an "ISO" world where consumers are unknowingly soliciting crafters to knock off branded small businesses, and these online pop up boutiques that see a picture of a shirt design they like on Pinterest, send it to a China manufacturer, and have them mass produce it for pennies on the dollar (often times cheaper than an ethically based U.S. business can get their wholesale blanks for), it's more important now than ever to know, not only where your clothes are coming from, but where anything you purchase comes from.
To most, a t shirt is just a t shirt, right? You have your run of the mill typical t shirt companies slinging all kinds of shirts with sayings, but then, there are your hidden gems. Then, there are your companies that are forging movements, your companies that have a unique message to send, and I don't know about you, but those are the companies I want to support. That's where Blue November comes in.
Blue November celebrates motherhood. Not just the fun, "pretty" parts of motherhood, either. They celebrate every mom, regardless of how she births, and every "flaw" that comes along with her.
Blue November isn't just selling t shirts, they are leading the virtual march to Normalize Motherhood with their #RockYourMotherhood and #NormalizeMotherhood campaigns on Instagram and Facebook.
What does it mean to Normalize Motherhood?
Each year, we as women waste millions of dollars on creams, lotions, and cosmetics that often times, don't work. We are targeted by huge companies, that prey on our weaknesses, that don't give a sh*t about us, to buy their products that don't work, that often contain cancer causing ingredients, for the sake of lining their pockets, when we could fix the "problem" for free by LOVING OURSELVES.
Side note: Don't get me wrong. I love me some make-up, but I love it for ME, not because I want to cover me up because society told me I have flaws that I need to hide.
The Normalize Motherhood campaign is a movement to normalize everything about motherhood that society tried to tell us was ugly. It is about reversing the thought process that we are flawed, about embracing your motherhood and encouraging all other mom's to do the same.
Embrace your c-section scar,
embrace your stretch marks,
and embrace your belly pouch.
Don't just embrace those "flaws" - OWN them. Love them. They made you a mom.
"I have no idea how society turned these into ugly things over the years. We are an ever changing and evolving people, so why is it so hard to accept the changes with our bodies that come from housing human life? Why? Everything about growing another human being is like, superhuman-ish, if you ask me." -Liv; Blue November
"We want every mom to feel comfortable with and love the skin they are in; to enjoy life as they are. It's OK to set goals and strive to be 'better'. In fact, we encourage it, but our main concern has always been being healthy and strong, both mentally and physically, and being strong doesn't always come flaw free. Actually, it seldom does, and being "skinny" does not equal being healthy. " - Blue November
Blue November shirts spark a conversation, and every time that door opens to a new conversation, it is another opportunity for one mom to pass this important message along to another mom.
"The goal is to create a domino effect, so to speak. To empower. To not only make women feel empowered, but to KNOW they are."
If all that wasn't reason enough to love Blue November, you should also know that they are a handmade company, and I mean really handmade.
A lot of consumers more than likely don't know that t shirt makers can purchase what are called, transfers, which are pre-made designs by someone else, iron them on a shirt, and still be called handmade. T shirt shops can have people design for them, order transfers made with those designs, press them on a shirt, and still be called handmade -OR- they can even design their designs and have a 3rd party company print and dropship their shirts for them and still be considered a handmade company.
While I wholeheartedly support many companies that do this (those that support and spread positive messages), you should know that, at Blue November, everything is literally handmade by the company from start to finish, from their trendy t shirts to their rad snapbacks and everything in between.
You should also know that Blue November isn't just for mom's. It's not even just for women. They offer a lot of coordinating pieces for men and dad's, even kids.
If you love to support small businesses, if you love to support women owned businesses, if you love to support moms and you want to subscribe to receive occasional emails regarding new item releases, giveaways, and exclusive sale information for Blue November click HERE.
If you want to shop the sweetest mom shirts and more, click HERE and use code IAMWOMAN at checkout to save! Blue November offers free shipping in the United States site wide. Not ready to shop? Pin this post to Pinterest for later.
Don't forget to hashtag #rockyourmotherhood and #normalizemotherhood in your Blue November gear and tag them on Facebook and Instagram!
How are you rocking your motherhood? What are your momlife struggles? Tell us in the comments below!
Full disclosure: We blog about an array of topics from recipes and our favorite products to small business advice and tutorials. We may receive a small commission from links in our posts to keep this blog running, however, we do not represent any companies or products that we do not absolutely love and stand by 110% because that's not how we roll. The opinions expressed are our own. Our blog is for informational purposes only and any information found on this site is not substitute for professional advice.
Proud Mom of 3 beautiful children. Creator, designer, & owner of Liv & Co.
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