Why You May Not Be Getting Any Etsy Sales Part 2: PUTTING MONEY INTO YOUR FACEBOOK FAN PAGE (Great Info For All Small Businesses!)
Hi! Welcome to Liv & Co. If you've been following me then you already know that I run a very successful, small, handmade business.
I have spent the ladder of the past 3 years researching how to make my Bodysuits, T Shirt's, & Accessories business a success. I spent way too many 16 hour days researching Search Engine Optimization, how to be successful on Facebook, Twitter, Instagram, Pinterest, Tumblr, & all other social media platforms, keyword relevancy & placement, how to create ads with Google & Facebook directed towards my target audience & more. (We will cover how to find your target audience in another post). To sum things up- I pretty much call myself an expert & so do those that I teach.
13,000+ sales later....
Yesterday I covered the first part of this series; how to take click worthy PHOTO'S. Click HERE to see that post. Today we are going to discuss putting money into your business; more importantly your Facebook fan page, & why you should. This will be lengthy, but stick with it - you're going to learn A LOT! If you don't have time to read this all now, you're going to want to PIN, TWEET, BLOG, EMAIL, OR SHARE this to your social media & go back to reference it when you have time. Please click "register" at the top of this page to follow me!
You're probably saying to yourself, "Why should I put money into something I just started? What if it doesn't work out?" First of all, if you believe in yourself & your business, questioning whether it will work out or not is the last thing you should be asking yourself. You are setting yourself up for failure if that is your mentality. Your mindset should be, "I know I'm going to be successful so what are the best tools to utilize to get me there?"
All of us have a different set of "tools", so to speak. Some people really WORK their Facebook fan page, but I choose not to go that route & here's why: I don't have time to focus on that. I didn't have time even when I wasn't uber busy with orders, but I definitely don't have time now. I have other social media to tend to & I have to keep creating. If I'm stuck on Facebook waiting all day, that hinders me from coming up with fun, new, fresh items for my rock'in customers. I seriously saw someone in a Facebook group I'm a part of say, "I'm not paying to advertise on Facebook. Why should I have to pay?" Ummm....
Facebook has a very nifty advertising tool. They've collected a lot of data & have a lot of employees working round the clock to bring you a tool that other platforms do not offer right now & virtually everyone who is shopping online is going to have a Facebook page. That's not going to come free & it shouldn't. Why work hard when you can work smart? Facebook has an unrivaled ad setup, in my opinion. They have come such a long way from when I first started advertising with them.
Once you have your target audience narrowed down, Facebook has their Ads Manager setup so that you can gear your ad toward only your target market.
Why is this better than working your page 24/7? Because Facebook will work it for you for a very small fee if you're doing it right. This frees you up to work on your craft, your other social media sites, or spend precious time with your family- which is priceless. While you are at the park enjoying a picnic with your kiddo's your Facebook ads are hard at work putting impressions of your business in front of your target audience instead of people that may have only liked your page because they are already your friend, or because of a giveaway you were hosting.
You can set your ad up for any age bracket. You can set it up for one particular city, state, country, or multiple countries. You can choose whether your ad shows up on desktop or mobile device or both. Why wouldn't you want both? Because if you get more traffic from people that are clicking from their mobile device, for instance, you don't want to waste impressions on mobile users that aren't likely to click. Get it?
You can set your ad up for clicks to your website, to get likes on your Facebook fan page, to boost your posts, & more! You can narrow down the demographics by your customers purchase habits, residential status, interests, marital status, gender, parental/family status, & MORE.
You're probably thinking this sounds really expensive, right? Wrong. If you're familiar at all, you've probably clicked "Boost Post" from your fan page before & it gave you a $5 minimum & you may have said, "To heck with that!". That is an entirely different tool that I'm referencing. The advertising I'm referencing starts from your Facebook homepage where you'll click 'Ads Manager' on the left column as shown in the photo below. Once you are in your Ads Manager, Facebook will walk you through, pretty much step by step, on creating your ad. There are also several YouTube tutorials to help you with this, but none of them will matter if you do not know your target audience ;) .
For me, I started out with a $1.25/ day budget. That's all & that's not a lot. That is $37.50 in about a month (30 days). That is dirt cheap advertising for not having to babysit your Facebook fan page all day. That is why Facebook advertising is worth the cost. I now have 4 ads running. One for "likes" on my page and 3 others geared towards website clicks on 3 different categories of my shop.
Of course, you may always snag some advertising space for dirt cheap here on my right column & be seen by my all of my awesome, loyal followers by contacting me HERE for rates. Click HERE to join us on my "I Own A Small Business" Facebook GROUP for buyers & sellers!
What advertising tool do you utilize that works best for you & why?! Tell us in the comments below!
Click HERE to shop Liv & Co.
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Proud Mom of 3 beautiful children. Creator, designer, & owner of Liv & Co.
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